About UsMerchandise Concept Development - Product concept market research is typically designed to provide customer input to help product-marketing managers develop products that meet the needs of the target customer. Normally there are tradeoffs including ease of use, price, industrial design choices and bundling options. For the product marketing manager, conducting market research allows them the opportunity to get comments from the group who is really going to determine whether they'll pay the bills or not, the customer. Product concept market research can be done either qualitatively or quantitatively. Normally the direction hinges on a language that's well enough understood by the possible respondents to ensure that clear communication is taking place without critical doubt that their definitions fit what we believe them to mean, and the customers acquaintance with the merchandise or changes being considered. The language is well enough defined, and if the merchandise category is understood, quantitative research is most likely the best bet.
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You could say the ID of the RAZR phone is a big hit, big enough that other companies are quickly copying it. It seems that ID is becoming one of the essential ways that firms are striving to distinguish products that are quite similar if we all own the same products. ID market research has usually considered best managed in face-to-face qualitative research (often in-depth-interviews with one person at a time).
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However on-line capacities have grown substantially in the last several years and there is a decent case for running ID research on a website. If you are searching for an example of how powerful abilities that are on-line have come take a look at the Audi web site - where you are able to see their autos, pull back, zoom in, view the car from any angle simply by positioning the mouse. The capabilities are accessible from some of the higher end online research houses. The one caveat is that individuals often need to feel the heft of a product to comprehend if it is metal, plastic or wood, understand how quality the finish seems, feel the quality of moving parts. In many events research that is online is capable of supplementing face to face methodologies and for some product groups may be able to replace it completely.
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