Messaging research is very closely related to marketing research, although it examines the most fundamental concepts of an advertising campaign - the most basic notion that is considered to be the primary motivator for a product. When you discover a Rolex advertisement for example, what do you see? Do they tout the increased precision of a Rolex watch over others? Do they talk about how much more impact resistant another watch is not than a Rolex? Do they talk about how much in the ocean a SCUBA diver can go with a Rolex than another watch? No, they do not message on any of these points, instead when you go to their web site they show handsome individuals directing their million dollar yachts through rough seas, they show closeups of the meticulously thorough watches,they show brave men, obviously risking their lives, climbing to the top of a white, distant peak.
Their messaging is about living the good life and being ready for any experience - not or whether you are made of that stuff - though having places you just a little bit closer to intrepid. At the crux of messaging market research is, what are the few things if we're fortunate enough to get a couple of seconds of consideration from an expected customer that we should accentuate? Messaging market research is about finding the combination of characteristics or unique abilities of our product and framing that in a way which makes sense to the people who are inclined to buy our product.
Their messaging is about living the good life and being ready for any experience - not or whether you are made of that stuff - though having places you just a little bit closer to intrepid. At the crux of messaging market research is, what are the few things if we're fortunate enough to get a couple of seconds of consideration from an expected customer that we should accentuate? Messaging market research is about finding the combination of characteristics or unique abilities of our product and framing that in a way which makes sense to the people who are inclined to buy our product.
You could say the ID of the RAZR phone is a big hit, big enough that other companies are quickly copying it. It seems that ID is becoming one of the essential ways that firms are striving to distinguish products that are quite similar if we all own the same products. ID market research has usually considered best managed in face-to-face qualitative research (often in-depth-interviews with one person at a time). However on-line capacities have grown substantially in the last several years and there is a decent case for running ID research on a website. If you are searching for an example of how powerful abilities that are on-line have come take a look at the Audi web site - where you are able to see their autos, pull back, zoom in, view the car from any angle simply by positioning the mouse.